Latest updates. Fresh insights. Industry highlights.
Brand USA and Visit California sponsored the first ever NBA House with NBA India celebrating the culture, lifestyle, fans, teams, mascots of NBA games.
New Orleans partnered with The Piano Man Jazz Club to host a Jazz Gala, offering guests an immersive experience celebrating its rich jazz culture, cuisine, and signature cocktails.
Tri-Valley successfully concluded the event, providing media representatives and
influencers with an engaging and immersive experience that showcased the region’s unique
charm as a premier destination for wine, culinary delights, and craft beverages.
California has been awarded the Readers’ Choice Favorite Destination (USA) at the Global Spa Awards 2025.
Brand USA India successfully concluded the Discover USA Educational Seminar in
Delhi and Mumbai with a great turnout of travel agents. This seminar served as a platform to
educate and engage with leading travel companies.
Virginia Tourism Corporation successfully concluded its India Sales Mission with a
two-city program in Delhi and Mumbai, featuring media interactions in Delhi and networking
dinners in both cities.
Louisiana partnered with Peaklife Regatta for a high-energy showcase of culture,
cuisine, and music—engaging a luxury audience. The state also took home 2nd place in the
sailing competition, winning the Peaklife Regatta 2025 Trophy!
The 3rd IGLTA India LGBTQ+ Travel Symposium was held on February 27, 2025, at
The Lalit New Delhi, bringing together industry leaders to promote inclusive travel. Focused on
LGBTQ+ tourism in emerging destinations like India, the event fostered dialogue and
collaboration. Sartha Global Marketing supported its successful execution.
Brand USA India successfully concluded the 11th India Sales & Media Mission in
Hyderabad, bringing together U.S. partners, exhibitors, senior industry leaders, trade buyers,
and media across three focused tracks—Trade, Media, and the inaugural CEO Track.
Virginia, USA, was awarded Best Family Destination in the International
Destinations category at Travel + Leisure India’s Best Awards 2024 in New Delhi.
San Francisco, California, was awarded the Best City in International Destinations
at the Travel + Leisure India’s Best Awards 2024 in New Delhi.
Visit California successfully hosted Club California events in Cochin and Bangalore,
fostering partnerships with travel agents to promote the destinations and experiences.
The Louisiana Office of Tourism conducted its inaugural two-city sales mission in
India, showcasing the state's vibrant culture, cuisine, and attractions to key travel trade and
media partners in Mumbai and New Delhi.
Brand USA hosted a “Summer Celebration” in New Delhi for travel trade and
media partners. Jonathan M. Heimer and Suhail Ahmed from the U.S. Commercial Service attended, highlighting the USA as a top destination for Indian travelers.
Brand USA India and Emirates Airlines co-hosted a Fam trip to New York City for
the ICC T20 Men’s Cricket World Cup, showcasing luxury experiences in sports tourism,
including the India vs. Pakistan match at Nassau County Stadium.
New Orleans successfully collaborated with the Peaklife Regatta event, in
partnership with the consumer publication Peaklife Media, as the luxury destination partner.
IGLTA hosted the second IGLTA Foundation LGBTQ+ Travel Symposium India on
February 1, 2024. The event focused on promoting LGBTQ+ tourism in emerging destinations like India, aiming to make the country more welcoming for travelers and businesses. Sartha Global Marketing LLP helped facilitate the symposium at The Lalit, New Delhi.
Brand USA India successfully concluded the 10th India Sales Mission in Goa which
brought together US Partners, Airlines, Esteemed Panelists, Senior Leaders from the travel industry along with a targeted set of Travel Trade buyers and Media.
Virginia was awarded as the Best Transformative Destination at Travel and Leisures’s India’s Best Awards 2023
Visit California and GRN Connect hosted a five-city training series from September
to November 2023 across Ahmedabad, Chandigarh, Hyderabad, Pune, and Lucknow. Travel agents joined to gain insights and expand their knowledge of the California travel experience through presentations and networking.
California was awarded with the “Readers Choice – Favorite Wellness Destination –
America” Award at the 2023 Global Spa India Awards.
New Orleans hosted a trade and networking event in Delhi and Mumbai for the
product launch in the Indian market.
Brand USA served as the Country Partner for the MTV India Music Summit, held
from October 12–14, 2018, in Jaipur. The event celebrated global musical influences, with Brand USA showcasing the diversity of American music and culture through its film America’s Musical Journey.
The first-ever California Tourism CEO delegation to India, led by Caroline Beteta,
President & CEO of Visit California, included 11 industry leaders. The mission began in Mumbai with meetings and events engaging key tourism and film industry stakeholders. The visit fostered valuable relationships and reinforced California’s commitment to the Indian market.
President and CEO of Brand USA, Christopher L. Thompson, participated in a
session titled “Public-Private Partnerships: Why They Fail and How to Make Them Work” at the Hindustan Times Leadership Summit on November 21, 2014, in New Delhi. The session was chaired by R. Sukumar, Editor of Mint, and Rana Kapoor, Founder and CEO of Yes Bank.
