Latest updates. Fresh insights. Industry highlights.
Brand USA and Visit California co-sponsored the second edition of BUDX NBA House in New Delhi on May 9 -10, bringing together fans for an immersive celebration of American sports, lifestyle, music, and entertainment. This partnership showcased the USA as a destination for immersive, experience-led journeys to a highly engaged and relevant audience.
Louisiana was awarded the “Editors’ Choice Award – Best Outdoor Destination” at the GlobalSpa Awards 2025. This celebrates the state’s unique outdoor experiences, rich culture, and natural beauty. The recognition highlights Louisiana’s growing appeal among Indian travelers seeking authentic and immersive journeys.
California received the “Reader’s Choice Award – Favourite Destination in the USA” at the GlobalSpa Awards 2025. Accepted by Sheema Vohra, Managing Director of Visit California, India Office. The recognition reflects the destination’s enduring popularity among Indian travelers. From iconic coastlines and road trips to world-renowned attractions, California continues to inspire unforgettable travel experiences
Sheema Vohra, Managing Director of Sartha Global Marketing, was honored at the PEAKLIFE Women Inspire Awards 2026 for her distinguished leadership and industry impact.
The awards honor exceptional women across sectors who embody determination and courage, inspire meaningful change, and shape lasting impact within their fields.
Top-tier buyers and media from across the country were carefully selected to participate in pre-scheduled appointments with U.S. exhibitors. The event was designed to drive relationship building, product development, media engagement, and strategic networking.
The inaugural Brand USA Travel Week India featuring three concurrent tracks: C-Suite, Travel Trade, and PR and brought together 75 U.S. destination partners with leading travel trade, media, and senior decision-makers from across India, creating a high-impact platform to showcase and celebrate the USA.
Top-tier buyers and media from across the country were carefully selected to participate in pre-scheduled appointments with U.S. exhibitors. The event was designed to drive relationship building, product development, media engagement, and strategic networking.
Travel South USA hosted its first India workshop in New Delhi, engaging travel trade and media to showcase the American South’s diverse destinations and experiences. The evening highlighted culture, cuisine, and iconic cities, fostering meaningful connections and future collaborations.
California was awarded “Best Family Destination – International” at Travel + Leisure India’s Best Awards 2025 in New Delhi. California continues to inspire unforgettable family-friendly travel experiences worldwide.
Visit California and Brand USA won the “Best Integrated Campaign” award at Today’s Traveller Awards for their collaboration on the BUDX NBA House in Mumbai.
