Our Story

A journey of passion, purpose, and innovation.
Built on dreams, driven by values, and inspired by possibilities.

Dive into our world!

India’s
Premier
Tourism Marketing Company

As pioneers in tourism marketing, we are a full-service destination marketing, public relations, tourism representation, and branding company, committed to shaping compelling and influential tourism narratives in India.

Forerunners in
destination and tourism representation

With over two decades of experience, we offer unparalleled expertise, strong industry connections, and a proven legacy in tourism representation in India.

Full-service capabilities with multi-specialist expertise

Our comprehensive full-service capabilities, backed by multi-specialist expertise, empower destinations to maximize visibility and engagement, thereby solidifying their presence in India.

Legacy of leadership built over two decades

Our backbone of excellence is a collective of seasoned and stable leaders, driving industry transformation with their unrivaled expertise cultivated over the last 20 years.

We turn destinations into
stories & experiences,
into journeys

With two decades of experience in the sector, we have gained a comprehensive understanding of the key drivers of tourism in our market and built strong, strategic connections within its complex network of stakeholders. 

Our team brings diverse expertise across all sectors of the travel  industry and a wide range of marketing disciplines, allowing us to create holistic, customized strategies for every opportunity.

Our Story

Sartha Global Marketing LLP is a full-service tourism marketing, public relations, representation, and destination branding company dedicated to promoting impactful tourism programs in India. We offer a comprehensive range of services, delivering strategic sales and marketing solutions, with expert consultancy to organizations seeking to expand their presence in this dynamic market.

Founded in 2007, driven by a deep passion and extensive experience in the travel industry, Sartha Global Marketing has become India’s leading integrated tourism marketing specialist. Over the years, we have built a reputation for achieving success through innovative strategies, unmatched delivery, and a robust network of relationships.  Our diverse and prestigious portfolio encompasses global tourism brands across continents, including destinations, tourism boards, trade and convention bureaus, tourism platforms, and more.

As experts in public relations, sales, and marketing—including travel trade, digital, and consumer marketing—we craft forward-thinking programs and partnerships that challenge conventions and maximize impact. At Sartha Global Marketing, we don’t just promote tourism; we create stories and meaningful connections, driving engagement and setting new benchmarks in marketing excellence.

The India Opportunity

The Gateway to the Indian market is rooted in its culture, and genuine influence flows from understanding the country’s regional and cultural nuances. 

At Sartha Global Marketing, we strategically leverage capital, communication, and cultural influence to empower leading global tourism organizations, helping them to experience, engage with, and expand across the Indian subcontinent.

The world’s leading tourism organizations trust us as their strategic partner in India. We create opportunities in India, engage with top leaders, develop products specifically for local markets, amplify influence, accelerate distribution, boost revenue, and expand visitor numbers.

India's leading full-service tourism marketing firm with multi-specialist expertise
Recognized as the benchmark of earned influence in the tourism sector
Acknowledged and awarded as the trailblazers in India's tourism marketing sector
Expansive footprint across India with a widespread nationwide network

The Founders

Meet the Visionaries: The Minds behind the Mission 

Sheema Vohra 

Co-Founder & Managing Director

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Sheema Vohra

Co-Founder & Managing Director

Words to live by

Life is like a card game – it’s not about how good your cards are, but how well you play the cards you’re dealt.

Life outside Sartha

Enjoying theatre, live performances, and unwinding over a good OTT series alongside close friends and family. Music feeds my soul and is a meditative experience for me.

Sheema Vohra is the Co-Founder and Managing Director of Sartha Global Marketing and a Director at Mileage Communications (India) Pvt. Ltd. She is a leader in the tourism, hospitality, and PR industries with over 25 years of experience. Known for her strategic vision and extensive knowledge, Sheema has played a key role in increasing the visibility and appeal of various destinations and hospitality brands. She has built strong relationships with major industry stakeholders, and her career includes tenures with the Oberoi Group of Hotels and Marriott International. She also serves as the IAC Chair for IPW, USA, and is a member of several prominent industry organizations. She graduated from the University of Nevada, Las Vegas, with a degree in Hotel Management, and lived and worked in the United States for several years before returning to India.

Sunil Puri

Co-Founder & Joint Managing Director

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Sunil Puri

Co-Founder & Joint Managing Director

Words to live by

“Success does not consist in never making mistakes but in never making the same one a second time.”- George Bernard Shaw.

Life outside Sartha

Reading history, current affairs, and business news; enjoying long drives, listening to music, and interacting with friends.

Sunil has over 30 years of experience in the finance, marketing, and tourism industries, during which he has successfully managed numerous large-scale promotions and events for various international clients. 
For the past two decades, he has co-led the company and is well-connected in the tourism sector and within the Indian media. His strengths include sales and marketing, marketing communications, finance, and developing innovative PR programs.

The Leadership

Our driving force is a cohesive team of stable leaders with deep industry expertise,

Industry Influence and a strong relationship capital

Senior Vice President

Sr. Vice President – Marketing

Senior  Director – Marketing

Director – Marketing

Director – Business Development

Sr. Director- PR

Director – Travel Trade

Senior Director – PR

Belief

In Sanskrit, “ Sartha “ means "successful. " We believe the three fundamental principles of success are integrity, transparency, and efficiency.

Vision

To establish a reputation for delivering innovative and creative business solutions that meet our clients’ needs. Furthermore, we aim to be recognized as a service provider of integrity, offering value for money and leading in the business sectors we serve.

Mission

To offer integrated sales and marketing consulting services and solutions for tourism companies, destinations, and related businesses seeking to establish operations and conduct business
in India.